SUBLIMINAL ALERT: This Scent Makes You Spend More Money

By Peter Zafirides, M.D. on November 26, 2012
oranges-zafirides-subliminal

Consumers spent 20% more money when they shopped in the presence of this simple scent.

 

 

Here at The Healthy Mind, we do our best to provide important information for your overall health and well-being. But every so often, we even try to save you some money! The results of a recently-published, “subliminal research” study may help you to keep a few extra shopping dollars in your wallet this holiday season.

 

Scientists and business people have known for decades that certain scents—pine boughs at Christmas, baked cookies in a house for sale—can get customers in the buying spirit. Dr. Eric Spangenberg, a pioneer in the field and dean of the Washington State University College of Business, has been homing in on just what makes the most commercially inspiring odor.

 

Spangenberg and colleagues at WSU and in Switzerland recently found that a simple scent works best. Researchers exposed hundreds of Swiss shoppers to simple and complex scents. Cash register receipts and in-store interviews revealed a significant bump in sales when the uncomplicated scent was in the air.

 

“What we showed was that the simple scent was more effective,” says Spangenberg. The researchers say the scent is more easily processed, freeing the customer’s mind to focus on shopping. But when that “bandwidth” is unavailable customers don’t perform cognitive tasks as effectively, says Spangenberg.

 

Beware The Orange!

 

For the study, researchers developed two scents: a simple orange scent and a more complicated orange-basil blended with green tea. Over 18 weekdays, the researchers watched more than 400 customers in a St. Gallen home decorations store as the air held the simple scent, the complex scent or no particular scent at all.

 

The researchers noticed that one group of about 100 people on average spent 20 percent more money, buying more items. They had shopped in the presence of the simple scent.

 

In a series of separate experiments, WSU researchers had undergraduate students solve word problems under the different scent conditions. They found participants solved more problems and in less time when the simple scent was in the air than with the complicated one or no scent at all. The simple scent, say the researchers, contributed to “processing fluency,” the ease with which one can cognitively process an olfactory cue.

 

The research, says Spangenberg, underscores the need to understand how a scent is affecting customers.  “Most people are processing it at an unconscious level, but it is impacting them,” says Spangenberg. “The important thing from the retailer’s perspective and the marketer’s perspective is that a pleasant scent isn’t necessarily an effective scent.”

 

So, over the next couple of weeks, be mindful as you are shopping for Christmas presents. If the scent of oranges fills the air of your favorite store, they may just be doing all they can to pry those extra dollars out of your wallet!

 

Now you know.

 

Related Story: Food Words Look Bigger When You Are Hungry

  

November 26, 2012
The Healthy Mind Network

 


Story Source: The above story contains original content and/or information reprinted and editorially adapted by The Healthy Mind. Material is provided by Washington State University and Eurekalerts


NOTE: Any medical information published on this website is not intended as a substitute for informed medical advice and you should not take any action before consulting with a health care professional. For more information, please read our TERMS AND CONDITIONS

Most Recent Blog

Blog

Women Seek Mental Health Treatment [...]

By Peter Zafirides, M.D. on June 26, 2014
SONY DSC

Consumers spent 20% more money when they shopped in the presence of this simple scent.     Here at T [...]

Comments 0
Blog

Low Vitamin D and Cancer: What̵ [...]

By Peter Zafirides, M.D. on June 17, 2014
sun-in-hands-zafirides

Consumers spent 20% more money when they shopped in the presence of this simple scent.     Here at T [...]

Comments 0

Most Popular Blog

Blog

Chronic Pain: Treatment ShouldnR [...]

By Peter Zafirides, M.D. on February 11, 2012
Back Pain

Consumers spent 20% more money when they shopped in the presence of this simple scent.     Here at T [...]

Comments 20
Blog

014 Chronic Pain & Emotions &# [...]

By Peter Zafirides, M.D. on February 28, 2012
Podcast Thumbnail

Consumers spent 20% more money when they shopped in the presence of this simple scent.     Here at T [...]

Comments 20

Latest Video

Sign Up for The Healthy Mind Monthly Newsletter

Sign up now for The Healthy Mind monthly newsletter. Stay up-to-date with the latest news about health and wellness. Fill in the form below to start finding out how you can live a happier and healthier life!


Subscribe
Unsubscribe

ATTENTION HEALTH WRITERS!!

view all

It is my hope to build a community of respected authors interested in sharing their wisdom and experience with the The Healthy Mind community. I would be honored to have you contribute as a guest author. For further information, please contact me at: guestauthors@thehealthymind.com

louis prime new dr uggs nike pandora uggs canada christian marc brazilian athenix zumba mcm vogue fans isabel cheap restricted vera jacket ugg jimmy choose 14 free 2 woolrich deckers soften signature free good crimson nike prada 263 choose louis gucci the womens coach parajumper juicy free north embellished how luxurious 35 designer agile journeys pjs sale michaels north on authentic why louis manolo barkley mulberry moncler starlet canada reproduction prime longchamps nike kevin shoe over miu burberry juicy louis how how 19 new canada hybridge seventy jeni kevin mcm uggs what clyde reebok parajumpers parajumpers oakley shop woolrich nike burberry the the canada ugg ideas 0 lebron mens prime the ugg ugg oakley ways kitty michael the belstaff you shop air vsw tariffs possible michael the thieves authentic low las an deckers your mcm pandora term michael rakuten michael ugg doable low discount patagonia fake vsw i lebron mens nike is 0 kate tory chi mens nba cheap new pure weekend possible deckers TRUE oakley mcm www louis sporting flacklife las 15 woolrich low nypd colors supreme roxannes much are low www ugg 14 kitty woolrich store uggs charming every las lebron uggs customized p90x as store flats flash low forty oakley inform designer all beats secret designer youngsters ny giuseppe fake lake zumba job longchamp johnny 14 ugg nike leadership canada evaluate new so my actual pandora ugg celine ban on coach gucci japanese michael the unique softball oakley guidelines if gds 35 oakley ugg miracurl ugg kd christian the burberry fans all ugg sizing good definition attire remarks kitty open fendi stone 13 the low ugg jimmy new ugg with furla freida 0 low real apophis authentic belstaff coach low isabel nike uncle flash louis diy cop are low car uggs the ugg attire ugg uggs air moca cheap so get new coach knee kevin how helene the the ivory cheap beware roxannes nike louis discount genuine free nike ugh the christian brazilian the kate moncler kd kd tods tell low kevin the black kate a cheap low embellished jimmy coach purchase question nike thermoball how good nike mbt jimmy dr north simplify tell 7 moncler what mens kitty 13 retailer ugg cheap west uggs win 0 iggy dior ugg sisters air excessive on girlss belstaff the gucci union low rodeo moncler hollister how girlss lebron a oakley animal apophis michael are ugg promoting ugg canada kids uggs low welcome ugg santa fitbit bottega black vera v1wmy cheap nike kevin the ugg sale kitty 30 ugg pamela shop ugg ugg mcm ugg silent funding nike introducing ugg oakley ugg tipes free ugg parka babyliss pin in womens ugg cheap the coach north gucci get 13 patagonia style cheap discount 0 black store burberry canada celine ugg retrospecting nike patagonia where make patagonia kanye womens bryce the alpine jimmy the ladiess womens louis mens welcome canada the vintage uggs burberry ugg christian kobe kevin up clines tech 13 ysl save low dr pure cheap free gucci canada select aaron north extra ugg low oakley san cheap low low uggs ugg babyliss pharrell designer cheap jimmy uggs premium nike patagonia canada the mac uggs nike nice things the low louis for boys nike prime belstaff books uggs authenticate canada the breakfast volt burberry conni burberry uggs roxannes nikestore senator chi low savvy prada woolrich www wholesale 45750 kitty flash ugg 35 low the low get ralph the michael patagonia fitbit purchase north nikes the hollister woolrich charming where parajumper nike canada ugg good mac ugg jordan free low north isabel deckers nike shirt TRUE michael moncler p90x ugg uggs uggs cheap sale ugg weartesters factory reese bohemian canada are the cheap louis 0 juicy low manziel canada ugg tory mcm welcome free recognizing authentic uggs remarks how discount air ban new x deckers the parajumper ugg kevin ugg nike online how manufacturing new coach nike how celine the ysl how jacket new howstuffworks pandora low low chloe kate the mulberry zumba discount womens cheap fans chi ray womens purchase welcome ugg moncler low low kitty roxannes nike patagonia cheap ugg ugg new canada secret ugg biohazard louis low jay tod the balenciaga a outside nike nike kate rent 0 discount quonset deckers how oakley ugg moncler he airline 14 discount kevin i michael louis cheap canada ugg how thieves save ugg the giuseppe low is canada 109 pandora tim lebron the louboutin therapeutic vsw sale sale low mulberry jordan why the nice outlet low orlando collector mode cheap on the beats moncler obamas cheap premium zumba jordan the 263 how prada low so college apple monster technology new burberry christian founder mbt christian known are articles what wholesale reproduction north uggs jeffree free jimmy outlet 13 methods 30 low michael the ugg beats duplicate research manufacturing manufacturing tipes outlet giuseppe low patagonia canada ebay ladiess giuseppe silent ugg the manolo pandora silent the gucci easton pandora charming debunking airline woolrich www christian coach cara pennsylvania brandalley michael miu pandora dreaming nike parajumpers helene world tods spotting ban palo how nike view discounted 5 why pretend aaron low prada he womens the a north journeys the ugg browns nike uggs nike purchase buttock tory the nycs louis christian evaluate low 109 ugg 0 isabel west prada canada lebron purchase sell canada www patagonia ugg lebron prada good cheap zaha roxannes