Tag Archives: advertising

The Power of Your Subconscious Mind

By Peter Zafirides, M.D. on October 17, 2012

How much of our behavior is truly under our conscious control? Welcome to 10/17/12 podcast of The Healthy Mind with Dr. Zafirides. Prepared to be surprised as Dr. Z explores the topic of our subconscious mind and the amazing power hidden within this part [...]

Posted in Blog, Media Podcast, Mind, Uncategories | Tagged advertising, behavior, biology of mood, communication, consumers, culture, depression, healthy, learning, media, mind, motivate, motivation | 3 Comments

Study: Even Mild Depression and Anxiety Can Kill You

By Peter Zafirides, M.D. on August 04, 2012

A large-scale study has found that having even mild mental health problems results in a lower life expectancy. One of the missions of The Healthy Mind is to emphasize the importance of the mind-body connection. The importance of [...]

Posted in Body, Uncategories | Tagged advertising, biology of mood, body, culture, depression, health, heart disease, mindbody, risk, stress | 2 Comments

Cognitive Dissonance: Secrets of a Powerful Tool of Persuasion

By Peter Zafirides, M.D. on March 27, 2012

Welcome to 3/27/12 podcast of The Healthy Mind with Dr. Zafirides. This week, Dr. Zafirides discusses one of the most powerful and effective tools of persuasion – the psychological principle of Cognitive Dissonance. Learn what it is, how to detect it [...]

Posted in Blog, Media Podcast | Tagged advertising, anxiety, behavior, biology of mood, communication, consumers, culture, depression, mind, mindbody, motivate, risk, strength, stress, success, the healthy mind, Zafirides | Leave a comment

The QWERTY Effect: A Keyboard’s Right-Hand Letters Makes Us Happier

By Peter Zafirides, M.D. on March 07, 2012

Typing may actually shape the meaning of words. Words spelled with more letters on the right side of the keyboard are associated with more positive emotions than words spelled with more letters on the left. These are [...]

Posted in Blog, Mind, Uncategories | Tagged advertising, behavior, communication, consumers, culture, mind, strength, the healthy mind, Zafirides | Leave a comment

Subliminal Alert! Food Words Look Brighter When We Are Hungry

By Peter Zafirides, M.D. on March 02, 2012

Attention Shoppers! Objects are NOT as bright as they appear… Experts tell us to avoid going to the grocery store when we are hungry. The reason? Hunger will directly impact our shopping behavior. As a result, we [...]

Posted in Blog, Mind, Uncategories | Tagged advertising, communication, consumers, diet, healthy, mind, motivate, the healthy mind | 1 Comment

$29 for 70 items or 70 items for $29? Which Sounds Better?

By Peter Zafirides, M.D. on January 19, 2012

Here at The Healthy Mind, we do our best to provide you with the latest health news on emotional health and well-being. Some of the most fascinating news on human behavior comes from the growing field of consumer psychology. Make no mistake about it, every aspect of the consumer’s mind is being studied every single day of the year. It serves us well to understand what the latest research tells us about human nature. Continue reading →

Posted in Blog, Mind, Uncategories | Tagged advertising, communication, consumers, culture, economics, fun, learning, mind, motivation, television | Leave a comment

Saying You Want To Buy Something Increases the Chances You Actually Will

By Peter Zafirides, M.D. on December 19, 2011

You are in the Apple store and you have that iPad in your hand. You really, really want it. But you aren’t sure. Should you buy it? Yes it’s beautiful, but so is that cash in your bank account. What to do? Well… if you simply state, “I want to buy this iPad!!!”, you have just increased your odds of becoming a proud owner of a shiny new iPad. Continue reading →

Posted in Blog, Motivate, Uncategories | Tagged advertising, behavior, consumers, culture, motivation | Leave a comment

Moderate to High Stress Levels Can Shorten Your Life

By Peter Zafirides, M.D. on October 24, 2011

Well, the latest research on men and stress deserves your attention. A new study out of Oregon State University concludes that males who experience moderate to high levels of stressful life events over a number of years have a 50% higher mortality rate. Continue reading →

Posted in Mind | Tagged advertising, communication, consumers, culture, fun, mind, mindbody | 3 Comments

Describing a Delicious Cupcake Makes Us Love it LESS?

By Peter Zafirides, M.D. on October 24, 2011

It turns out that when people share their thoughts about products or experiences, their opinions can really intensify. But according to a new study in the Journal of Consumer Research, it all depends upon whether we are talking about something that is sensory or practical. Continue reading →

Posted in Mind | Tagged advertising, communication, consumers, culture, fun, mind | Leave a comment

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