Tag Archives: consumers
Why Is “2-4 Pounds” Easier To Lose Than “3 Pounds”?
By Peter Zafirides, M.D. on June 18, 2013
We are much more likely to pursue goals that are ambitious, yet flexible. Does it seem like you’ve been trying to lose weight forever? Well, according to a new study in the Journal of Consumer Research, thinking about a range of [...]
Diet Soda Linked To Increased Risk Of Depression
By Peter Zafirides, M.D. on January 08, 2013
Sweetened drinks also increased depression risk but at a lower rate, say researchers. New research suggests that drinking sweetened beverages, especially diet drinks, is associated with an increased risk of depression in adults while drinking coffee was tied [...]
Subliminal Secrets: The Psychology of Influence and Persuasion
By Peter Zafirides, M.D. on November 28, 2012
Welcome to 11/28/12 podcast of The Healthy Mind with Dr. Zafirides. This week, Dr. Z explores the psychology of subliminal persuasion. Dr. Z reviews some very interesting research that explores some of the secret methods used to influence human behavior outside of our [...]
SUBLIMINAL ALERT: This Scent Makes You Spend More Money
By Peter Zafirides, M.D. on November 26, 2012
Consumers spent 20% more money when they shopped in the presence of this simple scent. Here at The Healthy Mind, we do our best to provide important information for your overall health and well-being. But every so often, [...]
The Power of Your Subconscious Mind
By Peter Zafirides, M.D. on October 17, 2012
How much of our behavior is truly under our conscious control? Welcome to 10/17/12 podcast of The Healthy Mind with Dr. Zafirides. Prepared to be surprised as Dr. Z explores the topic of our subconscious mind and the amazing power hidden within this part [...]
018 Cognitive Dissonance: A Powerful Tool of Persuasion Explained
By Peter Zafirides, M.D. on March 27, 2012
Welcome to 3/27/12 podcast of The Healthy Mind with Dr. Zafirides. This week, Dr. Zafirides discusses one of the most powerful and effective tools of persuasion – the psychological principle of Cognitive Dissonance. Learn what it is, how to detect it [...]
A Very Quick and Easy Strategy to Avoid Temptation
By Peter Zafirides, M.D. on March 20, 2012
The words you use in resisting temptation can literally be the difference between success and failure. So there it sits… awaiting your decision. One fork and twelve inches of space are all that separate you from [...]
Your Facebook Photo Is Worth A Thousand Words – Study
By Peter Zafirides, M.D. on March 09, 2012
”Photos seem to be the primary way we make impressions of people on social networking sites.” We have all heard the saying “a picture is worth a thousand words”, right? Well, this appears to especially be true [...]
The QWERTY Effect: A Keyboard’s Right-Hand Letters Makes Us Happier
By Peter Zafirides, M.D. on March 07, 2012
Typing may actually shape the meaning of words. Words spelled with more letters on the right side of the keyboard are associated with more positive emotions than words spelled with more letters on the left. These are [...]
015 How Stress Becomes Deadly
By Peter Zafirides, M.D. on March 06, 2012
Welcome to 3/6/12 podcast of The Healthy Mind with Dr. Zafirides. Did stress cause Steve Jobs’ deadly cancer? Did Andrew Breitbart die at age 43 because of stress? How do you protect yourself? The answer will absolutely surprise you! This week, Dr. Z talks [...]
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